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Waypoint · by Noah Hofmann

Open the market.
Then build the pipeline.

Waypoint is my commercial practice for early-stage B2B founders who have product signals but no systematised go-to-market yet. I map the market, open the doors and run the outreach, until the first partnerships are signed.

Book a call → See the offering
Project6–12 weeks
Fractional retainer3–6 months
AdvisoryOngoing sparring
Engine setupAutomation
01 · Offering

Five ways to work together.

Defined scope, defined hours and a small number of clients at a time, so the work gets my full attention. Most engagements start with a scoped project and grow from there.

Project · 6–12 weeks/01

Market entry & international expansion

For startups and scale-ups entering a new geography, especially DACH.

  • Landscape map: buyers, partners, competitors, ecosystem gatekeepers
  • Local partners and champions identified and approached
  • First conversations booked and run, through to signed LOIs
Project · 6–12 weeks/02

GTM strategy & ICP definition

For founders with product-market signals but no systematised commercial motion.

  • ICP and buyer personas grounded in real conversations
  • Messaging, positioning and a pricing hypothesis to test
  • A concrete plan for the first 90 days of traction
Project or advisory/03

Partnerships & C-level access

For teams that need the right doors opened, not more cold lists.

  • Warm intros into the VC, accelerator and corporate-innovation ecosystem
  • Investor and partner narrative preparation
  • Conference strategy that turns events into pipeline
Retainer · 3–6 months/04

Fractional partnerships lead

For teams that need a commercial lead but can't justify a full-time hire yet.

  • Embedded on defined days: pipeline, outreach and closing
  • Partner and customer conversations run end to end
  • Process and playbook handed over to your future hire
New/05

Outbound engine setup

For small B2B teams who want a steady, personal outbound motion without hiring an SDR. Built in n8n on your own accounts, and run first on my own pipeline.

  • Funding and accelerator signals turned into qualified leads
  • AI-researched, evidence-based first drafts in your voice
  • Every message approved by a human before it goes out
  • Bookings flow straight into your CRM with attribution
  • GDPR-aware by design, with a legal-basis check per lead
How it flows
Signals→ Qualify→ Research→ Draft→ You approve→ Send→ Meeting booked

Your data stays in your tools: Notion or your CRM, your mailbox, your calendar.

02 · Case studies

What this looked like before Waypoint.

Three chapters that shaped how I work: opening markets for a global accelerator, building a startup from zero, and running a large event on no budget.

A · Market entry

Techstars

Partnerships Manager EMEA & APAC · 2022–2024

Example campaigns

JapanCEESouth AfricaNigeriaGulf region
  • Opened new markets for Techstars worldwide to trigger foreign direct investment, grassroots innovation and strategic partnerships for industry leaders.
  • Ran focused market-entry campaigns to win new partner accounts, among them Japan, CEE, South Africa, Nigeria and the Gulf region.
  • Worked with universities, development agencies and private partners across Europe, and led RFP processes with USAID and GIZ.
  • Managed corporate partners including Audi, ABN Amro, Equinor, Intesa Sanpaolo and JETRO.
  • Hosted delegations and events for high-level guests and national leaders.
$14Mqualified partnership pipeline in 24 months, built from zero
USAID · GIZRFP processes led across MENA, Eastern Europe, Japan and Nigeria
B · Zero to launch

Qualas

Co-founder & CEO · B2B SaaS · 2021–2022

  • Built two functional prototypes in under nine months and validated them in 50+ discovery interviews.
  • Certified through Y Combinator's Startup School and won a startup competition in Romania.
  • Pivoted to a Figma-native product after learning buyers wanted workflow integration, and launched it as a Figma community plugin.
  • Launched on Product Hunt.
3 LOIssigned before launch
130+Product Hunt upvotes on launch day
C · Events & community

Sigma Squared Summit

Co-Managing Director · Venice & Barcelona · 2018–2020

  • Brought together the leaders of tomorrow and industry experts to tackle problems in education, healthcare and sustainability.
  • Designed think-tank sessions as the centrepiece of the programme.
  • Co-led 25 remote contributors across Europe before remote work was normal, and 60+ volunteers on site.
300attendees over three days
€100Kevent value delivered on zero cash budget
03 · How I work

From first call to signed partners.

Clear steps, written scope and a defined end, so you always know what you're getting and when.

Step 1

30-minute call

Where your commercial motion stands, and whether I'm the right fit.

Step 2

Scope

A written proposal: goals, deliverables, hours and timeline.

Step 3

Execution

Weekly check-ins, a shared pipeline and visible progress.

Step 4

Handover

Playbooks, contacts and systems stay with your team.

Book a call · 30 minutes

Ready to open your next market? Let's talk.

Tell me what you're building and where you want to go. If it's a fit, you'll get a written scope within a few days.

Book a call → info@noahhofmann.com