Berlin · open for new projects

Build the network.
Then go the distance.

I'm Noah. I help early-stage B2B founders enter new markets and land the partnerships that matter. Off the clock I DJ, co-run a Berlin event series and ride very long distances.

Noah Hofmann speaking in a meeting
Ecosystem builderBusiness · Music · Endurance
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Business

Market entry, GTM and partnerships for startups, plus the automation that keeps it running.

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Music

DJ, co-founder of Press2Play and advocate for the people behind Berlin's culture.

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Endurance

Ultra-distance cycling, running, Capoeira and yoga. Long efforts, steady pacing.

01 · Business

Commercial lift, before you can hire a full-time lead.

Through Waypoint I work with early-stage B2B startups on the commercial side: who to sell to, which partners open doors, and how to get from first conversations to signed LOIs.

$14Mpartnership pipeline built in 24 months at Techstars
94–99%quota attainment at Hive in Q3 and Q4
€100Kvalue conference for 300 attendees over 3 days, on zero cash budget (Sigma Squared)
3 LOIssigned before launch at Qualas, plus 130+ Product Hunt upvotes on day one
/01

Market entry & expansion

Map a new geography, find local partners and champions, start the first conversations.

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/02

GTM strategy & ICP

Who you sell to, how you message and price it, what the first 90 days look like.

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/03

Partnerships & C-level access

Warm intros into the VC, accelerator and corporate-innovation ecosystem.

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/04

Commercial automation

n8n and AI workflows for lead research, CRM hygiene and follow-ups, with human approval built in.

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Track record

02 · Music

Building rooms where people feel safe to dance.

Music is where ecosystem work gets personal. I care about the people who make Berlin's culture happen, and how they can make a living from it.

Noah climbing an alpine pass during the Three Peaks Bike Race
03 · Endurance

Three Peaks Bike Race 2026. My first ultra.

2,500 kmVienna → Barcelona
31,000 mClimbing
11.5 daysUnsupported · finished
Photo: Ciclo Reporter
  • RunHalf marathonRoad running between bike seasons.
  • MoveCapoeiraMovement, music and play in one practice.
  • TeachYoga teacherTeaching yoga alongside the long rides.
Let's talk · 30 minutes

Building something? Let's collaborate.

Book a call. We'll look at where your commercial motion stands and what the next 90 days could look like.